When to use this prompt
Closing SEO-focused blog posts: When you want a conclusion that reinforces key points and nudges readers toward the next action.
Marketers and content leads: Useful for content that drives conversions or engagement across awareness, consideration, or decision stages.
SERP analysis & optimization: When you need conclusions that align with search intent and improve on-page SEO signals.
When crafting content for lead generation funnels: Helps guide readers naturally to downloads, demos, or next-step content.
The prompt
Act as a senior content writer. Write a conclusion for an article on [TOPIC] that: 1) restates the main pain point the reader came in with, 2) reinforces the solution or insight the article provided, 3) frames the stakes or consequences of not acting, and 4) ends with a clear, natural call to action aligned to the funnel stage (e.g., ‘download our playbook,’ ‘book a demo,’ ‘read the next article in this series’). Keep the tone authoritative, concise, and forward-looking.
Variables to replace:
Real-life example of how to use this prompt
To start, let's assume I'm a content lead at Hubspot. The prompt in the context of Hubspot would look like:
As you can see, I added the main keyword "improving marketing automation ROI" and specified the intent as well.
Example output from ChatGPT for this prompt
And here's the output:
Many marketing teams invest heavily in automation tools but still struggle to see measurable results. The core issue isn’t the technology—it’s the strategy behind it. When automation workflows are aligned with the buyer’s journey and powered by rich CRM data, every message becomes more relevant, every touchpoint more timely, and every campaign more effective.
Without that alignment, however, teams risk wasted spend, disengaged leads, and stalled growth. The opportunity lies in turning automation from a volume driver into a true engine for customer engagement and revenue impact.
Ready to make your automation work smarter? Explore HubSpot’s Marketing Automation Playbook to learn proven strategies and frameworks that help teams maximize ROI from every automated workflow.
Or to be more specific:
Pro tips
Be highly specific with [TOPIC]: The more context you give, the sharper and more relevant the conclusion will be.
Clarify the funnel stage: Mention awareness, consideration, or decision stage so the call to action feels natural.
Mirror your brand voice: Include tone instructions (authoritative, friendly, playful, etc.) to maintain consistency.
Use multiple iterations: Run the prompt several times to refine phrasing, emotional impact, and CTA clarity.
Related prompts
ChatGPT Prompts For Creating A Strong Conclusion With A Call To Action
This prompt lets ChatGPT act like a senior content writer and create an SEO-focused conclusion with a call to action.
ChatGPT Prompts For Improving Clarity And Flow Of A Draft
This prompt lets ChatGPT act like a senior content writer and create an SEO-focused clarity and flow of a draft.
ChatGPT Prompts For Writing An Introduction That Hooks With The Pain Point
This prompt lets ChatGPT act like a senior content writer and create an SEO-focused introduction that hooks with the pain point.
