When to use this prompt
When writing data-backed blog posts or reports — Ideal for creating authoritative, research-based content that boosts SEO and credibility.
When updating or refreshing old content — Use it to replace outdated stats with fresh, relevant ones from the past 2 years.
When preparing thought-leadership or trend pieces — Especially useful for identifying new benchmarks and industry insights to position your brand as a trusted source.
When planning keyword-driven content briefs — Helps align research data with audience pain points and search intent for stronger SERP performance.
The prompt
Act as a research assistant for a content strategist. Gather statistics, benchmarks, and research findings that support an article about [TOPIC]. Prioritize sources published within the last 2 years. For each statistic, include: 1) the data point, 2) the original source or publication, 3) the context of the study (sample size, industry, etc.), and 4) why this data supports the argument. Present at least 10 options that directly connect to the audience’s pain points rather than generic SEO trivia. At the end, recommend the 3 strongest statistics to feature in a headline or introduction to maximize credibility.
Variables to replace:
Real-life example of how to use this prompt
To start, let's assume I'm a content lead at Hubspot. The prompt in the context of Hubspot would look like:
As you can see, I added the main keyword "AI-Powered Customer Service" and specified the intent as well.

Example output from ChatGPT for this prompt
And here's the output:
📊 Top 10 AI-Powered Customer Service Statistics (2023–2025)
85% of Customer Service Tasks Automated at Salesforce
Source: The Times of India
Context: Salesforce CEO Marc Benioff announced that AI now manages 85% of the company's customer service tasks.
Rationale: Demonstrates the scalability and efficiency of AI in handling high volumes of customer interactions.
93% Accuracy in AI-Handled Customer Inquiries
Source: Business Insider
Context: Salesforce's AI systems resolve customer inquiries with 93% accuracy.
Rationale: Highlights the reliability and effectiveness of AI in delivering accurate customer support.
$3.50 Return for Every $1 Invested in AI Customer Service
Source: fullview.io
Context: Companies report an average ROI of $3.50 for every $1 invested in AI customer service, with leading organizations achieving up to 8x ROI.
Rationale: Emphasizes the financial benefits and cost-effectiveness of AI adoption.
95% of Customer Interactions Predicted to Be AI-Powered by 2025
Source: Master of Code Global
Context: Industry projections indicate that 95% of customer interactions will be handled by AI by 2025.
Rationale: Indicates the growing trend and necessity of AI integration in customer service.
32% of Customer Service Practitioners Already Use AI
Source: Freshworks
Context: A survey found that 32% of customer service practitioners are already utilizing AI for support.
Rationale: Reflects the increasing adoption of AI tools in the customer service industry.
17% Higher Customer Satisfaction Among Mature AI Adopters
Source: IBM
Context: Organizations operating or optimizing AI-powered customer service report 17% higher customer satisfaction.
Rationale: Demonstrates the positive impact of AI on customer experience.
78% of Customer Service Agents Agree Customers Are Open to AI
Source: AIPRM
Context: A survey found that 78% of customer service agents believe customers are open to being served by AI.
Rationale: Indicates customer acceptance and readiness for AI-driven support.
$6 Billion Projected Value of Call Center AI Market by 2032
Source: AIPRM
Context: The call center AI market is projected to reach $6 billion by 2032.
Rationale: Reflects the significant investment and growth potential in AI for customer service.
72% of U.S. Consumers Fear Difficulty in Reaching Human Agents Due to AI
Source: Genesys
Context: A study among 1,000 U.S. consumers found that 72% fear AI-driven automation will make it harder to reach a human agent.
Rationale: Highlights consumer concerns and the importance of balancing AI with human support.
80% of Customer Service Organizations Will Apply Generative AI by 2025
Source: Forbes
Context: Gartner predicts that 80% of customer service and support organizations will apply generative AI technology in some form by 2025.
Rationale: Indicates the widespread adoption and future trend of generative AI in customer service.
🔝 Top 3 Statistics to Feature in Headline or Introduction
To maximize credibility and impact, consider featuring these three statistics:
"85% of Customer Service Tasks Automated at Salesforce"
Why: Demonstrates a leading company's success with AI, providing a compelling example for readers.
"93% Accuracy in AI-Handled Customer Inquiries"
Why: Highlights the reliability and effectiveness of AI in delivering accurate customer support.
"$3.50 Return for Every $1 Invested in AI Customer Service"
Why: Emphasizes the financial benefits and cost-effectiveness of AI adoption.
These statistics effectively address key pain points such as scalability, reliability, and ROI, making them ideal for capturing the audience's attention.
Or to be more specific:

Pro tips
Be hyper-specific with your [TOPIC] — Include your niche, audience, or angle (e.g., “AI-powered customer support for SMBs” instead of just “AI”).
Ask ChatGPT to cite credible sources — Add “use only reputable sources such as Gartner, McKinsey, or HubSpot Research” to refine quality.
Follow up with a freshness check — Ask “Can you confirm all stats are from 2023–2025?” to ensure recency before using in content.
Use the final 3 statistics strategically — Feature them in your headline, intro, or infographic to immediately signal authority and relevance.
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