When to use this prompt
Writing SEO blog introductions — when you need a strong, reader-focused intro that ranks and engages (especially for content targeting pain points).
Creating marketing or thought-leadership content — ideal for marketers, SEO specialists, and content strategists who want intros that convert, not just inform.
Analyzing or rewriting competitor SERP intros — to reverse-engineer what makes top-ranking intros compelling and improve your own.
Producing intros for landing pages, guides, or newsletters — whenever your goal is to quickly empathize with the reader’s problem and build trust early.
The prompt
Act as a senior content strategist writing a conversion-focused blog introduction. The article keyword is [KEYWORD], and the target audience is [AUDIENCE/ROLE]. Begin by stating the main pain point that brought the reader to this article. Then expand with 2–3 specific frustrations or questions they likely have in their situation. Finally, introduce the article by clearly stating what it will cover and why the reader can trust it. Keep the introduction under 150 words, avoid clichés, avoid explaining basics the reader already knows, and make the tone authoritative but empathetic. End with a short CTA that lets the reader jump straight into action if they’re ready.
Variables to replace:
Real-life example of how to use this prompt
To start, let's assume I'm a content lead at Hubspot. The prompt in the context of Hubspot would look like:
As you can see, I added the main keyword "inbound marketing strategy" and specified the intent as well.
Example output from ChatGPT for this prompt
And here's the output:
Struggling to attract a steady stream of qualified leads can be frustrating, especially when your marketing efforts feel scattered or unpredictable. You may be asking yourself: How can I optimize content to actually convert prospects? How do I get marketing and sales teams to work in sync without endless friction? And how can I prove the ROI of every campaign to justify the budget?
This article walks marketing managers at small to mid-sized B2B companies through a proven inbound marketing strategy that drives measurable results. We’ll share actionable tactics to generate leads, align your teams, and track performance—backed by HubSpot’s years of expertise helping companies grow efficiently.
Ready to start turning content into consistent leads? Let’s dive in.
Or to be more specific:
Pro tips
Be ultra-specific with variables — clearly define [KEYWORD] and [AUDIENCE/ROLE]; vague inputs lead to generic intros.
Feed ChatGPT context — share a short outline, blog summary, or target search intent before the prompt for tighter alignment.
Tweak tone & voice — if your brand voice differs (e.g., friendly vs. authoritative), add that into the prompt explicitly.
Iterate fast — run 2–3 versions, then combine the best lines from each; this prompt shines when refined collaboratively.
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