When to use this prompt
When defining or refining your target audience.
When preparing a marketing or sales strategy.
When selecting platforms and tactics for outreach campaigns.
When aligning your team on who to target and how.
The prompt
I am running a [insert business].
Tasks:
Define my Ideal Customer Profile (ICP), including:
Demographics (age, gender, location, role, etc.)
Behaviours (online habits, content consumption, buying behaviour)
Pain points
Buying triggers
Suggest the best platforms to reach them
Recommend strategies to engage and convert them
Variables to replace:
Real-life example of how to use this prompt
To start, let’s assume I’m a growth strategist at HubSpot, helping a SaaS marketing automation startup. The prompt in the context of HubSpot would look like:
As you can see, this example demonstrates how the prompt produces a detailed, actionable ICP along with targeting recommendations, helping businesses focus their marketing and sales efforts effectively.
Example output from ChatGPT for this prompt
And here's the output:
Ideal Customer Profile (ICP)
1. Demographics
Role: Marketing Manager, Growth Manager, Demand Gen Manager, Digital Marketing Lead
Company type: Mid-sized tech companies (50–500 employees)
Industry: B2B SaaS, IT services, cloud solutions, cybersecurity, martech
Age: 28–45
Location: North America + Western Europe (common early adopters of SaaS tools)
Tech maturity: Already using a marketing stack (CRM, email tool, analytics)
2. Behaviours
Actively run email marketing and nurture sequences
Read marketing industry blogs (HubSpot, MarketingProfs, Demand Gen Report)
Attend webinars, virtual summits, podcasts related to demand generation
Regularly evaluate and test new marketing tools
Track metrics such as MQL → SQL conversion, campaign ROI, lead scoring, and automation performance
Engage in professional communities (e.g., RevOps groups, LinkedIn communities, Slack channels like RevGenius)
3. Pain Points
Inefficient workflows: too many manual tasks across multiple tools
Low lead conversion: nurture sequences aren't optimized or segmented
Time-consuming campaigns: complex workflows take too long to build
Poor attribution: difficulty proving marketing ROI
Data silos: CRM, website, and campaign tools don’t sync well
Lack of personalization: limited ability to tailor content at scale
Your SaaS tool should position itself as a solution that automates, unifies, and accelerates these tasks.
4. Buying Triggers
New requirement to increase ROI or hit aggressive growth targets
Need to integrate existing tools (CRM, email, analytics)
Team expansion (new hires coming in looking for better tools)
Upcoming product launch or major campaign requiring automation
Dissatisfaction with current marketing automation tool (slow, expensive, too complex)
Audit revealing low conversion rates or inefficient workflows
Best Platforms to Reach Them
Primary Channels
LinkedIn
Sponsored content targeting marketing managers at tech companies
LinkedIn Groups (Demand Gen, SaaS Marketing, Revenue Operations)
Email Campaigns
Personalized outreach sequences
Lead nurture flows after content downloads or webinar sign-ups
Industry Communities & Forums
RevOps Co-op
Product-Led Slack communities
Reddit r/marketing & r/SaaS (thought leadership posts)
Indie Hackers (for smaller tech companies)
Secondary Channels
X (Twitter) for marketing pros
YouTube for tutorials and thought leadership
Guest posts on popular marketing blogs (HubSpot, Buffer, MarketerHire)
Strategies to Engage and Convert Them
1. Content Marketing (Top of Funnel)
Publish how-to guides, templates, and frameworks (e.g., “5 Automation Workflows Every SaaS Team Needs”)
Create comparison content (“HubSpot vs. Marketo vs. Your Tool”)
Release industry insights or benchmark reports
SEO strategy focused on terms like “best marketing automation tool for SaaS”, “lead nurturing workflows”, etc.
2. Lead Magnets
Workflow templates
Email automation starter kits
ROI calculators
Marketing automation audit checklist
3. Product Education & Demonstration (Mid-Funnel)
Live or on-demand demos showing real use cases
Tutorial videos showing time savings (e.g., building a flow in 2 minutes)
Personalized onboarding walkthroughs
Free trials or “no credit card” versions
4. Social Proof & Trust Builders (Mid–Bottom Funnel)
Case studies showing:
30–50% faster campaign creation
Higher lead engagement
Better CRM sync
Testimonials from marketing managers at similar-sized companies
G2/Capterra reviews + badges
5. Conversion Strategies (Bottom of Funnel)
ROI breakdown during sales calls
Proof of integrations with key tools (HubSpot, Salesforce, Zapier)
A/B test offers:
20% first-year discount
Free migration of workflows from old tool
White-glove onboarding
6. Post-Purchase Strategies (Retention & Expansion)
Quarterly business reviews
Feature webinars
In-app nudges highlighting unused automation features
Referral incentives (SaaS marketers love tools that give perks)
Or to be more specific:
Pro tips
Include specific product/service features to refine ICP.
Consider both demographics and behaviours for targeting.
Tailor strategies to platforms where your ICP is most active.
Reassess ICP periodically as market or audience evolves.
Related prompts
ChatGPT Prompt for LinkedIn B2B Lead Strategy
This prompt lets ChatGPT act like a LinkedIn growth strategist to create actionable outreach strategies for high-quality B2B leads.
ChatGPT Prompt for Social Proof & Referral Leads
This prompt lets ChatGPT act like a growth strategist to create referral programs, testimonial strategies, and influencer collaborations that generate leads.
