7 Best LLM Tracking Tools to Monitor AI Search in 2025

So you’ve heard about Generative Engine Optimization (GEO) and want to start testing the waters. Smart move. The problem? Most of the tools being marketed right now only scratch the surface. They’ll tell you if your brand pops up in ChatGPT or Perplexity, but they stop there. That’s not enough for a team that actually needs to connect AI visibility with growth.

A real LLM tracking platform should blend prompt-level tracking, competitive intelligence, visibility scoring, sentiment analysis, and traffic attribution in one place. Anything less leaves you with fragmented data that looks interesting on a slide deck but doesn’t help you make better decisions. GEO isn’t about watching mentions—it’s about understanding where you’re winning, where you’re losing, and how those positions are shaping revenue.

That’s why we pulled together this list of 7 of the best LLM tracking and visibility tools in 2025. Some are lightweight entry options, some are enterprise powerhouses, and a few—like Analyze—bring all the layers together for agencies and marketing teams that need both depth and actionability.

TL;DR

Analyze: best overall for in-house teams, PR agencies, and marketing firms

Key Analyze features:

• Instant “Search Anything” across ChatGPT, Claude, Perplexity, Bing, and Google’s AI search.

• Prompt-level analytics showing rankings, citations, tone, and competitor share-of-voice.

• Continuous monitoring with daily updates and alerts when visibility changes.

• Google Analytics 4 integration that ties AI visibility directly to website traffic and conversions.

• Streamlined reporting built for teams handling multiple campaigns or clients.

In-house content teams need clarity on which articles or assets are showing up in AI answers. PR agencies must know when brand reputation is at risk from outdated or negative answers. Marketing firms need hard data to prove the value of their campaigns. 

Analyze brings all three audiences into one platform that makes AI visibility measurable and actionable. With real-time “Search Anything” queries, teams can instantly check whether their brand or content appears in major AI answers, then promote those findings into tracked prompts for ongoing monitoring. 

Unlike competitors that stop at basic diagnostics, Analyze connects visibility data to business results by linking directly with GA4, showing which AI mentions drive clicks, traffic, and conversions. At $99 per month, Analyze delivers the breadth of features you’d expect in enterprise platforms—coverage across multiple AI engines, citation analysis, sentiment monitoring, and competitive benchmarking—without the steep cost or rigid prompt limits that often make such tools inaccessible.

Unified visibility and diagnostics

Analyze starts by consolidating all major AI models into one dashboard, letting you run ad hoc checks or monitor long-term trends across ChatGPT, Claude, Perplexity, Bing, and Google’s AI results. For in-house content teams, this means you can quickly validate whether new articles surface in AI-generated answers. For PR teams, you can confirm whether corporate messaging appears consistently and accurately. For agencies, the multi-model coverage ensures no client is left invisible on an emerging platform.

Prompt analytics with citations, sentiment, and competitors

Every tracked prompt captures the answer text, where your brand appeared, which sources were cited, and the sentiment attached. This level of detail helps content teams measure which assets are being trusted and referenced. PR agencies can identify misrepresentations early and act before misinformation spreads. Marketing agencies can benchmark clients against competitors, highlighting share-of-voice gaps and opportunities for content or outreach.

ROI measurement through GA4 integration

Connecting Analyze with Google Analytics 4 closes the gap between visibility and business outcomes. Teams can see whether brand mentions in ChatGPT or Claude translate into referral traffic, search demand, or conversions. This capability reframes AI visibility from an abstract metric into a business signal that supports budget justification, campaign planning, and quarterly reporting.

Continuous monitoring and alerting

AI answers shift with model updates, new content, and competitor activity. Analyze runs daily checks and alerts teams when rankings change, citations vanish, or sentiment flips negative. In-house teams can catch disappearing articles quickly, PR agencies can monitor for reputation risks, and marketing agencies can proactively update reports when client visibility moves in the right direction.

Reporting and workflows built for teams

Analyze was designed with agencies and multi-stakeholder teams in mind. Dashboards can be exported into client-ready reports, while prompts and alerts can be segmented by campaign or brand. In-house teams use these reports to update leadership on progress, PR agencies use them to document wins and risks, and marketing agencies use them to demonstrate ROI to clients.

6 other LLM tracking tools worth considering

Analyze isn’t the only platform trying to solve this challenge. A wave of new tools has emerged—some focused on basic visibility snapshots, others on deep analytics for enterprise teams, and a few experimenting with niche approaches like persona modeling or share-of-voice dashboards. Each one reflects a different interpretation of what “LLM tracking” should mean, and that diversity shows how unsettled the space still is.

For agencies, SEO leaders, and growth teams, it’s worth scanning the broader market. Not because these products match Analyze in breadth or integration, but because they reveal the trade-offs different vendors are making: affordability vs. scale, speed vs. depth, monitoring vs. attribution. Seeing how each tool positions itself gives a clearer picture of where the industry is heading—and what truly sets Analyze apart.

Knowatoa AI: a straightforward way to monitor brand presence in AI answers

Key Knowatoa features:

• Tracks how your brand or site appears in AI-generated responses across ChatGPT, Claude, and Perplexity.

• Custom prompt system that lets you bulk-add questions across all LLMs from a single dashboard.

• Competitor tracking that shows which brands appear more often in AI results.

• Diagnostic checks for issues like blocked AI bots or inaccessible content behind paywalls.

• Alerts for misrepresentation or outdated product information in AI responses.

Knowatoa AI positions itself as one of the more accessible tools in the visibility space. Its strength lies in lowering the barrier to entry: the interface is simple, setup is quick, and even teams without technical experience can start monitoring right away. This makes it particularly appealing for marketers who need to get a read on AI visibility without dedicating hours to configuration. By enabling bulk prompt input across multiple models, Knowatoa also simplifies tracking consistency and ensures that teams can compare visibility across platforms in a single view.

Another differentiator is brand protection. The system is designed not only to show when your brand is included but also to flag when it is represented inaccurately. Alerts about misrepresentation or outdated information are especially valuable for companies in sensitive industries where incorrect AI outputs can quickly erode trust. With a free entry-level plan, Knowatoa also provides a low-risk way to test visibility monitoring before committing to paid tiers.

The limitations are clear, however. Knowatoa does not yet provide deep analytics such as sentiment modeling at scale, detailed domain attribution, or advanced behavioral insights. For enterprise teams needing robust analysis, the platform will feel lightweight.

Its infrastructure is also new and less mature than older competitors, which can mean fewer integrations and export options. Coverage depth may lag in competitive verticals, where a limited sampling rate could leave blind spots in the data. Finally, some of the most valuable features, such as coverage of advanced LLMs, are locked behind higher pricing tiers, which may diminish the appeal of its budget-friendly positioning. For these reasons, Knowatoa is best suited as a starter or supplementary tool rather than a core enterprise platform.

Profound: enterprise-grade analytics for AI visibility

Key Profound features:

• Visibility and citation tracking that shows how often your brand appears in AI responses, which pages are cited, and across which engines.

• Conversation insights via modules like “Conversation Explorer,” surfacing the topics users ask AI and mapping how often your brand appears in those contexts.

• Prompt and traffic linkage, including measurement of visitors originating from AI-driven search and monitoring of AI bot crawl access.

• Multi-region and multi-language support, with coverage spanning over 20 languages for global brands.

• Built for enterprise with SOC 2 Type II compliance, single sign-on, and custom pricing.

Profound positions itself as a visibility engine for enterprises that can no longer afford guesswork in AI search. Its most compelling differentiator is conversation-level depth. Instead of stopping at “were we mentioned,” Profound maps how users phrase prompts, how your brand appears in those responses, and how that framing compares against competitors. That combination of prompt coverage, conversation analytics, and citation logs helps companies spot not just missed mentions but narrative risks—where rivals are setting the agenda in AI answers. For industries where context matters as much as visibility, this level of analysis is indispensable.

The second defining strength is its enterprise-grade design. Profound ties its monitoring into defensible, board-ready reporting by showing multi-region results, citation pathways, and traffic attribution from AI answers back to site visits. Paired with compliance, security, and support infrastructure, the platform is clearly built for large teams that need robust visibility data to withstand executive scrutiny. Investor backing and rapid growth add weight to its positioning, signaling that Profound is not a one-off experiment but a platform designed for longevity in a nascent category.

The drawbacks, however, are significant for teams without enterprise budgets. Pricing is custom and positioned at the high end, creating an access barrier for smaller businesses that might want the analytics but cannot justify the spend.

There is also the maturity question. Profound is still a relatively young entrant, and reviewers note evolving features, potential coverage gaps, and a heavy monitoring emphasis without equivalent execution support. For small teams, the platform’s depth may feel like overhead—too many features, too much data, and not enough practicality. Profound works best when matched with enterprise-scale needs and resources, but it may overwhelm or overshoot what smaller organizations can absorb.

Otterly AI: straightforward AI rank tracking for brand monitoring

Key Otterly AI features:

• Prompt-level tracking and citation capture showing when your brand is mentioned and which URLs are cited.

• Share-of-voice indexing that benchmarks visibility against competitors across AI responses.

• Clean, user-friendly dashboards with automated weekly reporting and prompt snapshots.

• Affordable entry pricing, starting at around $29 per month for 10 prompts.

• Wide engine coverage relative to its class, including ChatGPT, Perplexity, and Google AI Overviews.

Otterly AI is built for accessibility, offering teams a quick way to understand whether their brand appears in AI-generated answers without heavy complexity. Its prompt-level tracking and visibility indexing give marketers clarity on both presence and relative share of voice. By packaging those insights into clean dashboards and reports, Otterly simplifies monitoring into a routine check rather than a data science project. The pricing is also a differentiator: with low-cost tiers and straightforward scaling, it is one of the most approachable entry points for AI search visibility tracking.

Another advantage is the platform’s balance of breadth and usability. For a lightweight tool, Otterly covers a meaningful range of engines and provides clear output on citations and representation. Reviews frequently cite user satisfaction with its simplicity and utility for brand monitoring, especially when compared against higher-cost enterprise options. For small and mid-market teams, this combination of coverage and affordability makes it a pragmatic choice to start testing AI visibility.

The trade-offs, however, reflect its positioning. Some of the more advanced LLMs and richer analytics are only available at higher tiers, limiting full visibility for budget-conscious users. Initial setup—configuring prompts and aligning them with monitoring goals—can also take more effort than the simplicity of the dashboards suggests.

More fundamentally, Otterly’s strength in visibility and representation comes at the expense of technical depth. It does not emphasize crawler access, indexing diagnostics, or infrastructure-level reporting in the way enterprise platforms do. Finally, the brand itself risks confusion with “Otter.ai,” which occasionally muddles discovery. In practice, Otterly is best for teams who want fast, affordable visibility checks, while enterprises needing exhaustive analytics will outgrow it quickly.

SE Ranking – AI Visibility / AI Mode: consistent layering over familiar SEO workflows

Key SE Ranking features:

• Integrated AI visibility module that extends keyword tracking into generative answer surfaces like AI Overviews and AI Mode, covering mentions, links, and competitor presence.

• Tracks both linked and unlinked mentions in AI responses, giving a fuller view of visibility beyond citations.

• Historical trend tracking that aligns AI visibility with long-term SEO growth curves.

• Competitive benchmarking inside tracked queries to show how often rivals appear where you do not.

• Seamless integration into SE Ranking’s platform: same UI, reporting, and project infrastructure.

SE Ranking’s AI module works best for teams already committed to its SEO suite. Rather than forcing marketers to adopt a separate visibility tracker, SE Ranking simply extends the workflows they already know. Because keyword and domain history are already inside the platform, teams can immediately see how AI mentions compare against organic rankings without cross-tool gymnastics. This continuity makes AI visibility an incremental gain rather than an overhaul.

Cost and convenience also play in its favor. For teams already subscribed, turning on AI visibility is far easier and cheaper than adding another subscription. That makes it a strong entry path for those who want to experiment with AI visibility without budget disruption. The design offers a “middle road”—data on AI mentions layered neatly into the same dashboards clients already receive.

The trade-offs come from integration itself. Because the AI module is layered onto an SEO platform, it lacks some of the diagnostic depth of standalone AI visibility tools. For instance, prompt-level insights, model-specific reasoning, and advanced context analysis may be shallow compared to specialist platforms.

Coverage is another factor. Newer AI engines and experimental prompts may not be monitored as quickly as dedicated GEO tools, and prompt flexibility is more limited. SE Ranking has to balance priorities across its suite, which means its AI roadmap will often move slower than competitors whose entire business revolves around AI rank tracking.

Semrush AIO / Semrush’s AI Toolkit: power and integration for serious brands

Key Semrush AI Toolkit features:

• AI SEO Toolkit that measures brand visibility across AI platforms, showing how often you are cited, linked, or described in generative responses.

• Competitor and prompt research dashboards that reveal what questions AI platforms answer, gaps in representation, and opportunities to insert your brand voice.

• Sentiment and “brand performance” metrics that benchmark how AI frames you relative to competitors.

• Deep integration with site audit tools to check AI crawlability, prompt readiness, and technical health for generative indexing.

• Prompt tracking support with daily refresh and full export capabilities for broader SEO reporting.

Semrush’s toolkit plays to its greatest strength: integration. Because backlink, keyword, content, and site audit data already live in Semrush, the AI visibility modules can connect to those assets seamlessly. That means your AI prompt tracking is not siloed—it is tied directly into your overall SEO reporting, making the platform especially compelling if you are already a Semrush customer.

Semrush also positions itself as a strategic leader in this new space. Its AI Toolkit and enterprise AIO offering both signal a deliberate push to make AI visibility a first-class metric, much like backlinks or domain authority once were. For large brands and agencies who need to stay ahead of the curve, that alignment with industry direction is a confidence signal.

Still, its newness brings caveats. Users have flagged volatility in AI visibility metrics, sometimes with swings that raise questions about stability. Methodologies for scores like “market share” or “visibility index” are not always transparent, leaving data quality open to interpretation.

Specialization is also an issue. With so many modules in its platform, Semrush’s AI tools may not reach the depth or pace of innovation offered by focused AI visibility companies. Prompt-level diagnostics or cutting-edge LLM coverage may lag.

Finally, cost is a real consideration. The AI Toolkit has its own subscription fee (around $99/month), and scaling across more domains or queries can add up quickly. For enterprise customers already on Semrush, this may be acceptable, but for smaller teams, the add-on costs make adoption harder to justify.

Gumshoe.AI: persona-driven AI visibility in beta

Key Gumshoe AI features:

• Persona-based prompt modeling that infers which queries your buyers are likely to ask across LLMs.

• Brand visibility tracking by persona, topic, and model—showing where and how your brand is surfaced.

• Competitive ranking insights across the same personas and models.

• Model visibility breakdowns that highlight which AI engines mention your brand most.

• Usage-based pricing (“pay as you run reports”) and free report runs for early users.

Gumshoe takes a very different entry point than most AI visibility trackers. Instead of asking you to manually input prompts or build static keyword lists, it starts from personas: you define the audience role, intent, or motivation, and the tool then generates the kinds of queries that persona would realistically ask. This orientation toward user intent reframes AI visibility from being a technical ranking exercise into a customer-first diagnostic. Once the persona-driven prompts are created, Gumshoe runs them across major AI engines like ChatGPT, Gemini, Perplexity, and Claude, then reports back on where your brand is mentioned, what sources are cited, and how you are framed. The “Model Visibility” dashboard explicitly shows which AI models mention you most often, surfacing gaps or biases between platforms.

Another strength lies in pricing and flexibility. Gumshoe offers a free tier with a handful of report runs, then uses a usage-based model where you pay per conversation or prompt tested. That means you do not commit to expensive enterprise contracts if your needs are sporadic. On top of measurement, Gumshoe also provides optimization tools: after analyzing visibility, you can use built-in levers to improve technical content, adjust third-party citations, or even generate new material to influence AI responses. This makes the tool feel more like a cycle of test-and-adjust rather than a static monitor.

That said, Gumshoe is still in its early stages, and that shows up in its limitations. The tool cannot access real-world prompt logs from AI models—because no model provider exposes those—so it relies on diagnostic snapshots, essentially testing generated prompts and reporting the responses. This makes Gumshoe predictive and directional rather than retrospective, which means teams should treat its insights as indicative, not definitive.

The beta status also brings caveats around coverage and stability. Some models or prompt types may behave inconsistently, certain features may be missing, and the infrastructure itself is still maturing. Persona modeling is powerful, but it depends entirely on how well your assumptions match reality; if your personas are off, your visibility map will be off too. Pricing, while accessible for light use, can also climb quickly if you scale across many personas and prompts.