15 SEO Meetups You Should Have On Your Radar

SEO conferences get all the attention. But if you want to actually build relationships with people who do this work every day, meetups are where it happens. The rooms are smaller. The conversations go deeper. And you leave with contacts who remember your name, not just a lanyard from a registration desk.

The challenge is finding the right ones. Meetups don’t have million-dollar marketing budgets. Many of them grow through word of mouth and LinkedIn posts. So I’ve put together a list of the most talked-about SEO meetups around the world, plus tips for finding ones in your local area.

In this article, you’ll find 15 SEO meetups worth attending, how to find meetups in your area, and how to use AI search tools to discover events that traditional Google searches miss.

1. LondonSEO Meetup

• Organizers: Blue Array

• Location: London, UK

• Next event: Check for the next event

The LondonSEO Meetup is one of the longest-running SEO meetups in the UK. It’s organized by Blue Array and regularly features speakers like Itamar Blauer, Steph Hugman, and Reina Hanada.

The bigger XL edition turns it into a full-day event. In 2023, the XL meetup hosted Barry Schwartz, one of the most well-known search engine news reporters in the industry. If you’re based anywhere near London, this one should be your first stop.

2. Search London

• Organizers: Jo Juliana Turnbull, Tim Sheed

• Location: London, UK (also online and Barcelona editions)

• Next event: Check for next event

With over 2,800 members, Search London has been running for more than a decade. Events happen every 8 to 12 weeks and attract a mix of agency, in-house, and startup professionals.

What makes Search London stand out is its inclusivity. The meetup welcomes anyone in SEO, PPC, or social media and actively provides a platform for first-time speakers. If you’re nervous about presenting for the first time, this is one of the most supportive environments to try it. They also run an online edition and a Barcelona edition for those outside the UK.

3. Search ’n Stuff

• Organizer: Yagmur Simsek

• Location: London, UK

• Next event: Check for the next event

Search ’n Stuff is built for digital marketers, startups, and in-house teams who want to talk shop. The meetups focus on real strategies, real campaigns, and real results.

If you’re tired of meetups that feel like thinly veiled sales pitches, this one keeps things practical. Yagmur Simsek has built an energetic community that actually cares about helping people get better at their work.

4. SEOFOMO

• Organizer: Aleyda Solis

• Location: Various cities worldwide

• Next event: Check for the next event

SEOFOMO meetups are run by Aleyda Solis, one of the most respected SEO consultants in the industry. She is the founder of SEO consultancy Orainti and a regular speaker at major SEO conferences.

The events are free, laid-back, and focused on learning and connecting. Because Aleyda travels so much for speaking engagements, SEOFOMO meetups pop up in different cities throughout the year. Follow her on LinkedIn to catch the next one near you.

5. Neurodivergents in SEO

• Organizer: Sarah Chaya Presch

• Location: BrightonSEO events (UK and US)

• Next event: Check for the next event

Neurodivergents in SEO provides a safe space for neurodivergent SEOs to network and learn from each other. The group holds in-person meetups at BrightonSEO in both the UK and the US, and runs monthly pub quizzes with great prizes.

If you’re an SEO or marketer who identifies as neurodivergent, this community offers something that bigger events often miss. Representation matters, and this group gives neurodivergent professionals a place to connect without pretending to be someone they’re not. You can sign up here.

6. Search Norwich

• Organizer: Candour

• Location: Norwich, UK

• Next event: Check for the next event

Search Norwich launched in 2018 as a free marketing meetup and has stayed true to that promise. It regularly features top industry speakers who share tips and strategies with no sales agendas, no fluff, and no pitches.

If you live outside London and feel like all the good meetups happen in the capital, Search Norwich proves that wrong. Norwich has a growing tech and marketing scene, and this meetup is one of the reasons why.

7. SEO Mastermind

• Organizer: Jeroen Stikkelorum

• Location: Netherlands and Belgium (with occasional international meetups)

• Next event: Check for the next event

SEO Mastermind meets about eight times a year and has built itself into the most valuable Dutch-speaking SEO community in the Benelux region.

The group is free, supportive, and focused on helping members grow their organic marketing skills. They also pop up at international events like BrightonSEO and ISS Barcelona, so you might run into them even if you’re not based in the Netherlands. If you’re a Dutch-speaking SEO professional, this one is hard to beat.

8. SEO Lager Fest

• Organizer: Anirudh Agarwal

• Location: West Bengal, India

• Next event: Check for the next event

SEO Lager Fest is not your typical professional meetup. It combines networking with an SEO quiz, case study competitions, AMAs, and even SEO charades. Yes, charades.

This event proves that learning and having fun are not mutually exclusive. The informal format makes it easy to connect with people in a way that stiff networking events never allow. If you’re based in India or traveling through, this one is worth the trip.

9. SEOnerdSwitzerland

• Organizers: Sara Moccand-Sayegh, Isaline Muelhauser

• Location: Zurich, Switzerland (and online)

• Next event: Check for the next event

SEOnerdSwitzerland is a volunteer-run association that organizes events for SEOs in Switzerland and beyond. They are dedicated to fair opportunities and diversity, and they provide training and coaching for people who want to break into public speaking.

If you have been thinking about giving your first SEO talk but don’t know where to start, this community actively supports new speakers. They aim for diverse and inclusive panels, which means they’re always looking for fresh voices.

10. WebSchrona

• Organizer: Alexander Außermayr

• Location: Salzburg, Austria

• Next event: Check for the next event

WebSchrona is a free monthly meetup for SEO and online marketing professionals in Salzburg. They meet every second Thursday at 6 p.m., often in a beer garden when the weather allows it.

There’s no fixed agenda. Discussions are spontaneous and unplanned, which means you get the conversations people actually want to have instead of presentations they feel obligated to sit through. If you’re in or near Salzburg, this is one of the most low-pressure ways to meet other SEOs.

11. SEO Benelux

• Organizer: Mathias Noyez

• Location: Amsterdam, Ghent, Antwerp

• Next event: Check for the next event

SEO Benelux started in 2018 as a Facebook community for Dutch and Belgian SEO specialists. It has grown into the largest SEO meetup in the Benelux region with over 3,000 members.

Four meetups happen each year. Two in Belgium (Ghent and Antwerp) and one in the Netherlands (usually Amsterdam). Each meetup attracts 70 to 90 people and features three speakers. The size is big enough to meet new people but small enough that you can actually talk to everyone.

12. SEO Barcelona

• Organizer: Sara Fernández Carmona

• Location: Barcelona, Spain

• Next event: Check for the next event

SEO Barcelona is a multilingual community that brings together SEO professionals based in Barcelona. The meetups are informal and focused on knowledge sharing, networking, and genuine socializing.

Barcelona has a thriving international tech community, and this meetup reflects that. You’ll meet SEOs from all over the world who are based in the city, which makes it one of the most diverse local meetups on this list.

13. Lisbon SEO Meetup

• Organizers: Fernando Morgado, Diogo Abrantes Da Silva, Ana Verissimo

• Location: Lisbon, Portugal

• Next event: Check for the next event

Lisbon SEO Meetup is open to anyone working in SEO, PPC, or digital marketing. They organize regular events and are actively looking for speakers from the industry who want to share their knowledge.

If you’re an experienced SEO and want to start speaking at events, the organizers have said they’re keen to hear from practitioners in the industry. It’s a good way to get your first speaking opportunity outside of the major conference circuit.

14. ADMM (Ahmedabad Digital Marketing Meetup)

• Organizers: Amit P Jivani, Amit Panchal, Boni Satani

• Location: Ahmedabad, India

• Next event: Check for the next event

The ADMM is a strong community of SEOs and digital marketers based in and around Ahmedabad. Their goal is to foster a culture of knowledge sharing and provide useful networking opportunities for professionals in one of India’s fastest-growing tech cities.

India has one of the largest and most active SEO communities in the world, and ADMM represents that energy well. If you’re based in western India, this is one of the best local options.

15. The SEO Community Meetups

• Organizers: Various community organizers

• Location: Multiple US cities

• Next event: Check for the next event

The SEO Community is a free organization with a private Slack group and regular events for anyone interested in search and AI optimization. They run meetups in various US cities, often timed around larger conferences like SEO Week.

What makes this group different is its Slack community. Even between in-person events, you can participate in discussions, ask questions, and stay connected with other SEOs. The combination of online and offline engagement makes it more than just a meetup. It’s an ongoing professional network.

How to Find SEO Meetups Near You

If none of the meetups above are in your city, don’t worry. New ones launch all the time, and finding them just takes a bit of searching. Here are five ways to uncover SEO meetups in your area.

Use Google’s Advanced Search Operators

As SEOs, we have tools that most people don’t use. Advanced search operators let you dig deeper than a regular Google search.

Try this. Type the following into Google:

intitle:"meetup" SEO [your city]

You can swap out the website or city depending on where you live and what platforms you want to search. For example, searching site:linkedin.com SEO meetup [your city] will surface LinkedIn events and groups you might have missed.

Trigger the Events SERP Feature

Google has a built-in events feature that surfaces upcoming events directly in the search results. You can trigger it by searching for something like “SEO events near me” or “SEO meetups [your city].”

Once the Events feature appears, scroll through until you find something that looks interesting. The listings often include dates, locations, and direct links to registration pages.

Search on Meetup.com

Meetup is still one of the best platforms for finding local events on any topic. Search for “SEO” in your area and you’ll likely find groups you didn’t know existed.

Over the years, some of the best connections I’ve made at smaller meetups came from groups I found on this platform. The events tend to be intimate and conversation-driven, which makes them perfect for actually getting to know people.

Ask AI Search Engines

This is one that most people overlook. AI search engines like ChatGPT, Perplexity, and Gemini can surface meetups that don’t always show up in traditional search results.

Try prompts like:

• “What are the best SEO meetups in [your city] in 2026?”

• “Are there any digital marketing networking events near [your location]?”

• “What SEO communities run regular in-person meetups?”

AI engines pull from a wider range of sources than a typical Google search. They index LinkedIn posts, community forums, Slack channels, and event platforms that traditional SERP results might not surface.

If you’re an organizer running an SEO meetup, this is also worth paying attention to. More people are turning to AI search to find events, and if your meetup isn’t showing up in those answers, you’re missing visibility. Tools like Analyze AI let you test specific prompts across ChatGPT, Perplexity, and Gemini to see what results appear. You can run a prompt like “best SEO meetups in London” and instantly see which events AI engines recommend.

This matters for meetup organizers especially. If someone asks ChatGPT for SEO meetup recommendations in your city and your event doesn’t appear, you’re invisible to a growing segment of your potential audience. Prompt tracking lets you monitor these queries over time to see if your visibility is improving or declining.

Start Your Own

If no meetup exists in your area, start one. It’s easier than you think.

You don’t need a venue, a website, or sponsors. All you need is a WhatsApp or Telegram group and a few people who share your interest. Pick a pub or coffee shop, set a date, and invite a handful of people you know in the industry.

Some of the best-known meetups on this list started exactly this way. They grew organically because one person decided to stop waiting for someone else to organize it.

If you want a more structured approach, Meetup.com lets you create an event page and attract local members. But honestly, a group chat with five to ten people is enough to get started.

Why SEO Meetups Are Worth Your Time

Conferences get the headlines. They have big stages, keynote speakers, and Instagram-worthy moments. But meetups offer something conferences can’t.

Deeper conversations. At a conference, you get a 30-minute talk followed by a two-minute Q&A if you’re lucky. At a meetup, you get an entire evening to discuss what’s actually working in your campaigns, ask follow-up questions, and troubleshoot problems with people who’ve been there.

Lower stakes. Conferences can feel performative. People show up polished and ready to pitch. Meetups are more relaxed. People show up as themselves. That leads to more honest conversations and stronger relationships.

Local connections. The SEO industry is global, but business is often local. The person sitting next to you at a meetup might become your next client, collaborator, or hire. These kinds of connections are hard to build at a 5,000-person conference where you spend most of your time standing in line for coffee.

Speaking practice. If you want to build your reputation in the SEO community, meetups are the best place to start. Many of them actively seek out first-time speakers. It’s a low-risk way to practice before you pitch yourself at a major conference.

Track Where the SEO Community Talks About You

Here’s something most SEOs don’t think about. The conversations happening at meetups don’t stay in the room. Speakers share their slides on LinkedIn. Organizers write recap posts. Attendees mention brands and tools they learned about.

All of that content feeds into AI training data and search results. If your brand or tool gets mentioned at a meetup, it can end up in the answers that ChatGPT, Perplexity, and Gemini give to questions about your category.

You can use Analyze AI’s citation analytics to track which sources AI engines cite when people ask questions about your space. If a meetup organizer’s blog or a speaker’s LinkedIn post mentions your brand, you’ll see it show up in your citation data.

Analyze AI Prompts dashboard showing tracked prompts with visibility, sentiment, and competitor mentions across AI engines

This isn’t just about vanity metrics. If you sponsor a meetup or speak at one, you should know whether that investment is generating any downstream visibility. AI traffic analytics connects the dots between these mentions and actual website visits from AI-referred traffic.

Analyze AI Traffic Analytics showing visitors from ChatGPT, Claude, Perplexity, and other AI sources

Final Thoughts

You don’t need to fly across the world to meet other people in SEO. Some of the best relationships I’ve made in this industry started at small, local meetups where the only agenda was talking about search over a drink.

If a meetup on this list is near you, go to the next one. If there isn’t one nearby, start your own. The SEO community is one of the most generous and open professional communities out there. The hardest part is showing up.

And if you’re an organizer running a meetup, remember that your events now live beyond the room. AI search engines are indexing the conversations, the recaps, and the content that comes out of these gatherings. Tracking that visibility with tools like Analyze AI is how you make sure your community gets the recognition it deserves.

Did I miss an SEO meetup? Let me know on LinkedIn and I’ll add it to the list.