Content Optimizer

Optimizing a page

Open a declining page and the Optimizer fetches it, scores it, critiques it line by line, and rebuilds it — with a QA report that verifies every link and every claim.

Step one: the audit

Open a page from the queue and the Optimizer fetches the live content and reads it the way an editor would. You get a content score with two subscores — Argument & Flow and Clarity & Polish — plus the raw shape of the piece (words, headings, paragraphs) and a what-to-focus-on summary that says what's structurally sound and what isn't.

A fetched page in the editor scoring 48 — Needs improvement — with subscores for argument and clarity, a what-to-focus-on summary, and 51 open comments from the Analyze AI editor pinned to specific passages
The audit: the live page fetched into the editor, scored 48, with 51 editor comments pinned to the exact lines they critique.

Most of the value sits in the comment rail: dozens of notes from Analyze AI (Editor), each anchored to a specific passage. These are real critiques with sharper alternatives proposed — "The title is a topic label dressed as a claim… rewrite to state the actual argument" — rather than checklist output. Reply, resolve, or delete each one, exactly like the Writer's editorial process.

Step two: the optimized draft

The rework addresses the comments and rebuilds the piece — and shows its work:

The optimized draft: score improved from 48 to 100, word and heading counts updated, QA Passed badge, and a QA report verifying 28 of 28 internal links, 18 of 18 external links, and each factual claim
Before 48 → after 100, with the QA report alongside: every link found, every claim verified, all 51 comments addressed.

The header shows the before-and-after: original score → draft score, word and heading counts on both sides, and how many editor comments were addressed. The Changes tab shows what moved; the QA Report is the gate:

  • Internal links — every internal link checked and found.
  • External links — every external reference checked and found.
  • Claim verification — each factual claim in the draft listed and verified individually. A draft doesn't get its QA Passed badge with unverifiable claims in it.

Why the QA gate matters

Optimization tools that only chase scores produce confident nonsense: inflated claims, broken references, keyword soup. The Optimizer's gate inverts the incentive — the rework must survive link checks and claim-by-claim verification before it's presented as done. What you export can survive scrutiny, from AI engines and from readers.

Work the queue weekly

Pick from the pipeline by leverage: sessions × drop, plus strategic weight (product pages and comparison pages first).

Read the audit before the rewrite

The focus summary and the top comments tell you whether this is a structural rebuild or a polish pass — and whether the page's problem is even fixable with content (sometimes it's positioning).

Review the draft like an editor, then export

Check the Changes tab, spot-check the claim verifications, and ship it back to your CMS. The before/after score goes in your weekly report.

Optimized pages tend to win AI citations on top of search recovery. Cross-reference citation entities to see whether the pages you're fixing are ones AI engines already cite for competitors — those repairs pay twice.