Competitors & traffic

AI traffic analytics

The visitors AI assistants actually send you — which platforms refer them, which pages they land on, and how AI-referred traffic behaves once it arrives.

Visibility is the cause — this is the effect

Everything else in Analyze AI measures what AI says about you. AI Traffic Analytics measures what that turns into: real visitors arriving from ChatGPT, Perplexity, Claude, Gemini, Copilot, and the rest, tracked from referral to behavior.

AI Traffic Analytics: metric tiles for visitors, visibility, engagement, bounce rate, conversions, and session time, above a daily stacked bar chart of visits per AI source with a visibility trend line overlaid
Daily AI-referred visits by source, with your visibility trend overlaid — cause and effect on one chart.

The metric tiles toggle onto the chart. Start with visibility vs visitors: when mentions rise, referral traffic should follow. When it doesn't, you have a specific, diagnosable gap — mentioned but not cited, or cited on pages nobody clicks from.

Landing pages: where AI sends people

Every page receiving AI-referred traffic, with sessions, citations, engagement, bounce, and duration — and the referring platforms as icons per row:

The Landing Pages table: 52 pages with AI referrer icons, sessions, citations, engagement, bounce, duration, and conversions per page
Which pages AI traffic lands on — and whether those pages hold the visitor once they arrive.

Expand any row for the full picture of that page's AI audience: traffic sources, devices, new vs returning, top countries, and the prompts whose answers cited the page:

An expanded landing-page row: traffic source donut, devices, new versus returning users, top countries, and the AI prompts that cited this page
One page, decoded: who arrives, from which assistants, and the exact prompts whose answers cited it.

Session-level detail

The Recent AI Visitors table shows individual sessions: platform, landing page, location, browser, pages visited, duration, and whether they bounced or engaged.

Recent AI Visitors: individual sessions with AI source, landing page, country, browser, pages viewed, duration, and engaged or bounced status — one row expanded to show pages visited
Individual AI-referred sessions, expandable to the exact pages each visitor read.

There's also a full visitor breakdown — countries, devices, operating systems, browsers — each row clickable to filter the whole page.

How to use it

  • Prove the channel. AI-referred sessions with engagement times beat any argument about whether AI visibility matters to the business.
  • Find the conversion gap. Pages with strong AI traffic but high bounce are landing-page problems, not visibility problems — send them to the Content Optimizer.
  • Close the loop. A page that's cited often (citation intelligence) but receives little traffic suggests the citation isn't prominent — the entity-level detail shows how you're framed on it.

AI traffic data comes from your connected analytics (AI-referrer sessions), so numbers align with what your analytics platform sees. Assistants don't always pass referrers — treat these figures as a reliable floor, not a ceiling.