Reporting & account

Weekly email reports

A Monday-morning brief that reads like an analyst wrote it — what moved, why it happened, and the two actions that matter this week.

The week, already analyzed#

The weekly email opens with a plain-language summary of what happened and what to prioritize; the metrics come second, as evidence. The headline stats carry week-over-week deltas: visibility, average rank, sentiment, citations to your own pages, and AI-referred traffic.

It watches competitors too — and explains itself#

The brief tracks citation momentum on both sides: your pages gaining ground, and competitor pages that started earning citations. Then the section most reports never attempt — why this is happening: which competitor page picked up citations on which engine, what that threatens, and which of your pages are eroding.

Actions, not homework#

The brief ends with numbered actions for the week — each tied to the evidence above it, with an expected result and time window ("aim for citation pickup within 14 days"). A watchlist of new domains citing you closes it out, and every metric in the email carries its definition in the footer.

Making it useful#

• Treat the two actions as the week's default plan. They're derived from the same data the dashboard shows — the email just did the prioritization for you.
• Forward it. The narrative format is written to be read by people who never open the dashboard; it's your AI-visibility update for leadership as-is.
• Follow the trail when surprised. Every claim maps to a dashboard view — the Overview for the stats, citation intelligence for the momentum sections.